Maybe a little tone-deaf

Heard an advertisement on the radio yesterday. It started out, "How do federal IT professionals describe themselves? Competent? Customer-focused? Dedicated? . . . " I still don't know what the ad was for, because I was laughing too hard to hear the rest of it. Only inside the Beltway would an advertiser not realize that those are not the words that come to mind when people think of the federal government.