All projects have names. Usually, they are forgettable. Sometimes they have something to do with the subject matter of the project, sometimes not. The agencies give the projects code names, though, to keep straight who is working on what. Sometimes the law firms like to pick the names, some law firms don't care. Sometimes the law firms want a code name that masks who is involved, sometimes not. I have been on projects called Baseball, Falcon and Pound -- names that you would never be able to take and infer the subject matter of the review. I've also been on projects, like the one I am on now, where the "code name" is simply the name of the client company. Genius.
All of this, of course, is really boring, which is why I want to be allowed to pick the code names of the projects I am on. I don't want to work on Project Blue (I did), but damn y'all! I want to work on Project Evisceration. I want to work on Project Weimeraner, Project Death From Above, Project Hefner, Project Yo Mama, Project Suck It, Bitches! The possibilities are endless. What could it hurt? Please please please let me name the next project. I promise I won't call it Project Doom.
Unless, of course, that feels right.