Sunday, May 19, 2013

We're not No. 2. Do we still try harder?

Way back when, Avis used to have an ad campaign that conceded that Hertz was the top rent-a-car agency. The hook was "We're Number 2. We try harder." They dropped it later, probably because the implicit message was that they tried harder and still fell short. Not good business strategy to admit straight up that your best is not good enough.

We at Eff You, however, have no problem making such admissions. According to Alexa, the Web Information Company, Eff You is ranked at 22,633,346 among he world's blogs. I assume (and hope) that there are more than 22,633,346 blogs in the world.

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