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Monday, October 14, 2013

Seems kind of obvious, doesn't it?

Fox News recently changed its schedule of prime time shows, and the president of MSNBC is sure that an investigation is called for based on the ratings results. Apparently, MSNBC's Rachel Maddow edged Fox's Megyn Kelly in the 25-54 demographic on the first day of Kelly's new prime-time show, then go curb-stomped on the second day
Phil Griffin, president of MSNBC, says there's something fishy about Tuesday's ratings for the Fox News Channel, which were up significantly from a day earlier when Fox News debuted its new schedule. And he wants an investigation.
"Monday we had a really good day in the key demographic. On the night that Fox News debuted their three shows, we either tied or beat them in those hours," Griffin said at a briefing, according to TVNewser.
"Tuesday -- you guys should be doing some investigations; I have never seen it in all my years of cable -- same overnight, same everything. And they doubled their ratings in a day? It is impossible." Griffin continued, "I have never seen it. They did election-night numbers in the demo Tuesday."
First of all, it seems to me that a new show might do better after people start to hear about it, especially if the network on which the new show appears always kicks its competitors' asses. Which Fox does. I'm pretty sure Fox beat MSNBC on the nights in question on overall numbers (which this Griffin tool takes care not to mention). So I don't think a second-day rebound in a particular demographic is really weird -- and I don't think Griffin actually thinks that, either. Plus you have this:

Megyn Kelly:


Rachel Maddow:


Megyn Kelly:


Rachel Maddow:

I'm not saying that looks mean good news presentation, but seriously? Any questions?

2 comments:

RAF said...

Why is that boy named "Rachel"? Is "Rachel" a boy's name in America?

Anonymous said...

Hope this doesn't sound (too) nasty, but Megyn Kelly will beat Rachel Maddow even in Rachel's key LBGTWhatever demographic.

Just sayin.