Saturday, October 17, 2015

I think I missed my chance to get rich

Somewhere, in the offices of a major manufacturer of eyewear -- glasses, people, the kind that help you see better, not the kind that you drink out of -- there is a guy in the marketing department laughing his ass off. He also is cashing major bonus checks.

Why? Because somebody, somewhere decided it would be a great idea to market black frame glasses as cool, and because the urban hipsters were stupid enough to jump on that bandwagon in a big way. Hell, I see a bazillion people every day wearing the black frame glasses -- we're talking about the 18-35 demographic here -- because they think they have to to be cool. Hell, I'll bet half the black-frame glasses out there aren't prescription -- they're just clear lenses so the wearer will look hip.

The irony here, of course, is that for decades the military-issue glasses for anyone who needed vision correction were, of course, nice, sturdy black frame glasses. Folks in the military referred to these glasses as "government issue birth control." Think the hipsters know that?

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